Airbnb Emerges as Interbrand’s Fastest-Growing Brand Of 2023 (Best Global Brands Report)
Using a 22% rise in brand value from the previous year, Airbnb is the brand with the highest growth of 2023, based on a new analysis from Omnicom’s Interbrand brand advisory. Despite only being included in Interbrand’s yearly rating of 100 brands this past year, the rental-booking site is the top riser. The famous rental-booking platform has benefited greatly from people’s desire for tourism and their team’s astute marketing. With its new Rooms product, which allows customers to reserve a private room on a property, Airbnb has returned to its sharing roots at a time when travelers may be looking for less expensive vacation options. With a $16 billion brand value , Airbnb rose eight spots to No. 46 in the rankings. The report credited a “solid financial outlook” and significant brand efforts for Airbnb’s expansion. Due to the “strength in travel demand,” Airbnb recorded $3.4 billion in profits for the third quarter, an 18% increase over the same period last year. Airbnb. Image