[Podcast] How to Measure Brand & Uncover Insights with Dan White

Dan White is a branding consultant and author of “The Smart Branding Book” and has over 30 years of experience in marketing and branding.

In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples.

We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over time.

Lastly, we touch on emerging trends in branding and how branding may evolve in the future.

On a related note, see our article on how to measure brand.

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Show Notes

 

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The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.

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I wholeheartedly endorse this course for any designer who wants to become a brand strategist and earn specialist fees.

Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.


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